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MEZBA TAKES OVER FOR ONE DAY ONLY ON FRIDAY 15TH JULY
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MEMBER CORNER / PROMOTIONS
PASTA WEEK: EMBARK ON A FLAVOURSOME CULINARY VOYAGE AT NOI
From November 9 to 22, 2026, NOI restaurant located on Level 3 of the Union Square - presents Pasta Week, an exclusive culinary journey celebrating the spirit of "A Celebration of Us". Taking inspiration from its name "NOI", which means "Us" in Italian, the specially curated menu unfolds like a vessel bearing warmth and brings people closer around the dining table.
MEMBER CORNER / PROMOTIONS
THE REVERIE SAIGON CELEBRATES THE FESTIVE SEASON WITH CURATED CULINARY EXPERIENCES AND BESPOKE CELEBRATIONS
Ho Chi Minh City, Vietnam, 12 November 2026 – The Reverie Saigon, a member of “The Leading Hotels of the World”, unveils its 2026 festive program, presenting a wide range of holiday offerings across its dining venues, spa, and accommodations. Reflecting Ho Chi Minh City’s growing reputation as a leading dining destination, this year’s festive offerings bring together diverse culinary experiences
VIETNAM ECONOMY INVESTMENT
AVERAGE STARTUP CAPITAL PER NEW BUSINESS DOUBLED TO $800,000
More than 243,600 businesses were newly established or resumed operations in the first 10 months of 2026, averaging 24,400 a month, according to the National Statistics Office under the Ministry of Finance. Total additional registered capital reached nearly VND5.8 quadrillion ($227 billion), up 11.6 per cent on-year.
VIETNAM ECONOMY INVESTMENT
VIỆT NAM SEEKS NEW GROWTH DRIVERS TO ACHIEVE DOUBLE-DIGIT EXPANSION IN 2027
The target, approved by the National Assembly (NA) on November 7, comes amid encouraging economic performance in the first 10 months of 2026. However, sustaining high growth will require more than increased investment and credit. Improving productivity, strengthening the private sector, promoting industrial development and accelerating science and technology adoption will be crucial to turning the ambitious target into reality.
VIETNAM ECONOMY INVESTMENT
VIETNAM’S TRADE TURNOVER SURPASSES $1 TRILLION FOR THE FIRST TIME
Total merchandise trade reached more than $1 trillion in the first 10 months of 2026, up 32.3 per cent on-year, according to the National Statistics Office under the Ministry of Finance. Exports hit $499.24 billion, up 27.5 per cent, while imports totalled $511.3 billion, up 37.4 per cent. With imports outpacing exports, Vietnam posted a merchandise trade deficit of $12.07 billion, compared with a surplus of about $19.5 billion a year earlier.
VIETNAM ECONOMY INVESTMENT
INNOVATION BECOMES CORE SURVIVAL DRIVE FOR VIỆT NAM’S SMES
To survive and break through, innovation has become a core competitive tool for Việt Nam’s small and medium-sized enterprises (SMEs), which account for more than 97 per cent of all domestic enterprises. As traditional competitive advantages like cheap labour and raw resource extraction reach their limits, competing primarily through financial muscle is no longer a viable strategy.
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