VIETNAM BECOMES THE FASTEST-DEVELOPING TOURISM DESTINATION IN SOUTHEAST ASIA
In January 2025 alone, Vietnam reported over 2.1 million international arrivals, marking a 36.9% increase compared to the same period last year, according to statistics from Footprint Travel. Visitor numbers from Russia soared by more than 116%, while major European markets—including the UK, France, Germany, and Italy—recorded robust double-digit growth.
OVER SIX MILLION FOREIGN VISITORS COME TO VIETNAM IN Q1
Vietnam recorded over six million international arrivals in the first quarter of 2025, the highest quarterly figure on record, official data showed. The number of foreign visitors rose 29.6% from the same period in 2024, according to the General Statistics Office. March alone saw 2.05 million arrivals, up nearly 29% year-on-year.
HCM CITY TOURISM LEADERS DISCUSS SOLUTIONS WITH TOURISM ENTERPRISES
The HCM City Department of Tourism held a dialogue on Tuesday (April 1) with local businesses to address challenges and seek solutions to further develop the sector in 2025. The event, chaired by Director of the Department of Tourism Nguyễn Thị Ánh Hoa, was part of efforts to boost tourism, one of the city’s key economic drivers, in line with national recovery and growth objectives.
CUTTING-EDGE TECH REINFORCES F&B MARKET POTENTIAL
Vietnam is becoming a keen destination for food service equipment manufacturers who are seeking to take root in the market. Nguyen Hoai Nam, business development manager at coffee solutions provider Cubes Asia, told VIR that Vietnam’s food and beverages (F&B) market will evolve in phases, emphasising the importance of catering to a diverse range of customer groups.
FOOD AND BEVERAGE SECTOR MAINTAINS STELLAR GROWTH WITH DEALMAKING NOUS
In mid-March, Trung Nguyen Legend broke ground on a coffee factory in Buon Ma Thuot city of the Central Highlands province of Dak Lak, at a cost of over $78 million. This is Trung Nguyen Legend’s fifth factory in Vietnam, with the venture expected to boost robusta coffee processing and exporting capabilities in Vietnam’s largest coffee-growing region.
OVER 1.6 MILLION FOREIGN VISITORS COME TO HCMC IN Q1
HCMC attracted more than 1.6 million international visitors and 8.5 million domestic travelers in the first quarter of this year, according to the city’s Department of Tourism. The city generated an estimated VND56.66 trillion in tourism revenue during the period, up by 26.7% year-on-year and reaching 21.8% of the full-year target.
HOSPITALITY MARKET ENJOYS STRONG GROWTH
The tourism sector is showing strong momentum, driven by favourable visa policies, improved infrastructure and strategic marketing efforts by both authorities and businesses, a conference has heard. The biannual conference on the real estate and hospitality sectors “Meet The Experts,” held in HCM City on Tuesday, brought together over 700 representatives from real estate developers, hotel owners, architects, design consultants, project consultants, hotel operators, and industry experts.
AGRITOURISM BECOMES MORE POPULAR
Agriculture tourism (agritourism) and rural tourism in Việt Nam, where tourists can engage in farm activities, have been attracting many visitors, helping local farmers increase their incomes and enhance the quality of Vietnamese agricultural products. The trend of agricultural and rural tourism is not only growing in many countries worldwide but is particularly suitable for Việt Nam, a country with vast agricultural land where over 62.7 per cent of the population lives in rural areas.
