VIETNAM’S SMALL BUSINESSES TOP ASIA‑PACIFIC GROWTH RANKINGS

Advanced technology application in a manufacturing plant in HCMC - PHOTO: LE HAU

HCMC – Vietnamese small businesses posted the strongest performance among 11 Asia Pacific markets in 2025, with 84% reporting growth, up from 82% a year earlier, according to CPA Australia’s small business survey.

This momentum is forecast to continue in 2026 with 89% of small businesses expecting to grow on the back of a strong focus on technology, e-commerce, and improved business management.

CPA Australia’s survey, which was released on April 21, showed that the growth trend was not only sustained but also appeared to be broadening.

Priya Terumalay, regional head for CPA Australia in Southeast Asia, said the survey results show that Vietnam’s strong performance in technology is a key reason why small business confidence in Vietnam’s economy remains strong.

“Vietnam’s small businesses are continuing their stellar performance from the previous year ranking at or near the top across the Asia-Pacific in all indicators of tech adoption in 2025, including e-commerce, social media use, digital payment options and consultancy from IT specialists,” Priya Terumalay said.

Priya Terumalay said that Vietnamese small businesses not only lead in digital transformation but are also using these platforms effectively to expand their operations.

The financial returns from technology investment were evident. In 2025, 76% of businesses said profits improved as a result of such spending, the highest level among surveyed markets. At the same time, 83% reported online sales accounting for more than 10% of total revenue, while 86% said over 10% of sales came through digital payments.

Economic confidence also remained high. About 85% of businesses expected Vietnam’s economy to grow in 2026, well above the regional average of 65%.

At the same time, the push into international markets became increasingly clear, with 30% of businesses forecasting strong growth in overseas revenue next year.

A key force behind the trend is a new generation of young, tech-savvy entrepreneurs willing to innovate. This group is playing a central role in driving digital transformation, improving customer experience and seeking opportunities in new markets.

Source: The Saigon Times

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