Business News

Việt Nam's hotel market will attract over US$125 million in cumulative investments in 2025 as the country’s tourism market eclipses pre-Covid levels, according to data and analysis by JLL Vietnam, a professional services firm specialising in real estate and investment management. The company said that the market is poised to enter a prolonged period of investment growth driven by an influx of tourists and the completion of new infrastructure.

HCMC has earned an estimated VND184.6 trillion from tourism so far this year, equivalent to 71% of its full-year plan, the city’s Department of Tourism said. The city welcomed more than 29.1 million domestic visitors, or 64.8% of its full-year target, and 5.8 million international visitors, or 69.2%. Tourism has continued to recover steadily, with major holidays driving strong demand, particularly for short trips, weekend breaks and river tours.

Vietnam welcomed close to 14 million international visitors between January and August of 2025, up 22% year-on-year, as favorable visa policies and tourism promotions fueled strong growth. August foreign arrivals reached 1.68 million, the highest ever for the month and up 8% from July, showed official data. China remained the top source market with more than 410,000 visitors, or a quarter of August’s total, followed by South Korea, Taiwan, Japan and the United States.

HCMC and Hanoi City saw strong growth in tourist arrivals and revenue in the first eight months of 2025, official data showed. HCMC welcomed nearly 5.2 million international visitors, up almost 50% from the same period in 2024, the city’s Department of Tourism said. Domestic tourist arrivals exceeded 25 million, a 7.5% increase, reported local media. 

HCMC attracted over 1.4 million visitors during the National Day holiday from August 30 to September 2, with the tourism sector recording total revenue of around VND4.1 trillion, official figures showed. Of the total, there were 45,600 international tourists. Local hotels and lodging facilities accommodated about 300,000 guests, with an average occupancy rate of 87%.

Hanoi welcomed over two million visitors during the four-day National Day break, three times higher than a year earlier, with tourism revenue soaring 80% to VND4.5 trillion, official data showed. Of these, international arrivals exceeded 80,000, up 35% from the same holiday in 2024, according to the Hanoi Department of Tourism.

The resort property market is showing renewed vitality, with hotel occupancy and investment activity rising after the Government expanded its visa-waiver policy, according to industry insiders.Surveys by the VARS Institute of Real Estate Market Research and provincial Departments of Culture, Sports and Tourism reveal four- and five-star hotel occupancy in Đà Nẵng, Nha Trang and Phú Quốc reaching between 70 and 90 per cent, with full bookings during holidays and festivals. 

The Government has decided to grant visa exemptions of up to five years to certain categories of foreigners, including experts, scientists, leaders of major corporations and enterprises, and guests of research institutes.